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	<title>INTHEMAZE</title>
	<link>http://www.inthemaze.co.uk</link>
	<description>Craft, commerce &#38; creativity</description>
	<lastBuildDate>Wed, 15 Dec 2010 16:54:10 +0000</lastBuildDate>
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		<title>Is it just me or is healthcare advertising mostly crap?</title>
		<description>“Is it okay to pray for an orgasm?” – J.P. Donleavy, author of Meet My Maker the Mad Molecule

You can blame the clients for buying the stuff.  But the real culprits are the agencies that serve it up.  Dreck, dreck and more dreck.  Dreck thinking, dreck briefing, ...</description>
		<link>http://www.inthemaze.co.uk/?p=439</link>
			</item>
	<item>
		<title>The Clash of the Titans</title>
		<description>APG, British Libarary, 25th November

Courtesy of Campaign



Andromeda: Have you seen what's happening out there?  Have you even bothered to look? 

Clash of the Titans, Warner Bros., 2010

Is it just me or did last Thursday’s Battle of Big Thinking feel as though it was more about big battling than about ...</description>
		<link>http://www.inthemaze.co.uk/?p=423</link>
			</item>
	<item>
		<title>Still buffering after all these years</title>
		<description>You would not think to look at him but he was famous long ago, for playing the electric violin on Desolation Row – from Highway 61 Revisited, Bob Dylan, 1965

Now that video’s back it’s a kinda shame we killed off the generation of people who were good at it.

The controversial ...</description>
		<link>http://www.inthemaze.co.uk/?p=386</link>
			</item>
	<item>
		<title>1898 &#8211; A good year for nuclear physics*, a bad year for advertising</title>
		<description>“A man came to the door, I said, ‘For whom are you looking?’ – ‘Your wife,’ he said, I said, ‘She’s busy in the kitchen cooking…’  Po’ boy, where have you been? – ‘I already told you once, won’t tell you again.’”
 From "Love and Theft", Bob Dylan, 1996

Say ...</description>
		<link>http://www.inthemaze.co.uk/?p=379</link>
			</item>
	<item>
		<title>The most encouraging review of my book so far (or at least since the launch of the Polish edition)</title>
		<description>Thanks to Klosek in Warsaw for this.  Back-translated from Polish, apparently by BabbleFish.

"On the shoulders of brainy thinkers indiana front him, and oft jetting furniture to their positions, Gordon Torr, indiana his book "Managing Creative People", has brought bumptious, indiana his have brisk, mental object agitative and ironic written ...</description>
		<link>http://www.inthemaze.co.uk/?p=367</link>
			</item>
	<item>
		<title>Feldwick v Sherrington</title>
		<description>“Then she told us how times were tough and about how she was thinkin’ of
bummin’ a ride back to from where she started
But ya know, she changed the subject every time money came up”

From Brownsville Girl, Bob Dylan, 1986

When Judie Lannon challenged Paul Feldwick (digital skeptic) to take on Mark ...</description>
		<link>http://www.inthemaze.co.uk/?p=362</link>
			</item>
	<item>
		<title>You&#8217;re right, Andy.  There&#8217;s something wrong.</title>
		<description>“A BIG night for Langland, a SMALL night for the industry” - Tweet from Andy Gardner, Strategic Planner, McCann Healthcare Worldwide, during the IPA Best of Health Awards, Thursday 24th June, 2010

A year ago, when we won more than a third of all the awards Best of Health had on ...</description>
		<link>http://www.inthemaze.co.uk/?p=354</link>
			</item>
	<item>
		<title>The Placebo Business.  Why healthcare marketers should take their own medicine</title>
		<description>“For years, surgeons cut remnants of scar tissue out of the abdomen…imagining that this procedure addressed chronic abdominal pain – until researchers faked the procedure in controlled studies and patients reported equal relief.  Encainide, flecainide*, and mexiletine were widely prescribed off-label drugs for irregular heartbeat – and were later ...</description>
		<link>http://www.inthemaze.co.uk/?p=348</link>
			</item>
	<item>
		<title>Election Day Blues</title>
		<description>“The average man is a conformist, accepting miseries and disasters with the stoicism of a cow standing in the rain.” – Colin Wilson

If you still haven’t made up your mind about who you’re going to vote for this Thursday despite those really helpful close-ups revealing the quality of the make-up ...</description>
		<link>http://www.inthemaze.co.uk/?p=342</link>
			</item>
	<item>
		<title>Top Ten Tips for Developing Brand Guidelines.  (Or how to kill ideas before they spread like weeds)</title>
		<description>

1.	The most important thing is the logo.  If you brand has been around for a while use the one you’ve got.  If it’s a new brand you’ll have to start from scratch.  Resist the temptation to brief one of those poncy design agencies like O+CO in New ...</description>
		<link>http://www.inthemaze.co.uk/?p=304</link>
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